GROTTO個樂“走紅”之路 On the Way to RED

（GROTTO個樂-可口可樂聯名系列 GROTTO-Coca Cola Co-Branding Series）

2023年7月，GROTTO個樂推出全新可口可樂聯名。該系列以「On the way to RED」為主線出發，以經典紅色為主基調，旨在以充滿生機的清爽姿態，契合GROTTO個樂“生而自由”的品牌理念。GROTTO個樂希望通過該系列與大家共同找尋快樂之源，保有熱情，體驗當下的每一刻自由。

In July 2023, GROTTO will launch a new Coca-Cola co-branding Series. This series starts from "On the way to RED" as the main line, with the classic RED as the main tone, aiming to be full of vitality and refreshing posture, in line with GROTTO's brand concept of "Born for freedom". Through this series, GROTTO hopes to find the source of happiness with everyone, maintain enthusiasm, and experience every moment of freedom.

（GROTTO個樂-可口可樂聯名系列 GROTTO-Coca Cola Co-Branding Series）

GROTTO個樂可口可樂聯名系列，以GROTTO個樂經典的包型為基礎，融入可口可樂的標志性元素，通過色彩的碰撞，展現個性與自由。該系列涵蓋的包型有：Black Stone黑石包、Route 66、Carry Tote以及GROTTO個樂經典Hobo。 GROTTO個樂主理人表示：“這次我們選擇的都是GROTTO個樂目前市場反饋比較好的幾個包款，通過不同的技術手段展現可口可樂的符號。在多元的自由變化中，又有集中統一的主題?！?

The GROTTO-Coca Cola Co-Branding Series is based on the classic bag shape of GROTTO and incorporates Coca-Cola's iconic elements, showing individuality and freedom through the collision of colors. The collection includes the Black Stone bag, Route 66, Carry Tote and the GROTTO Classic Hobo. Huhu Huang,the founder of GROTTO, said: "This time, we have selected several bags with better feedback in the current market of GROTTO to display the Coca-Cola symbol through different technical means. In the free change of pluralism, there is also a centralized and unified theme. ”

（GROTTO個樂-可口可樂聯名系列 GROTTO-Coca Cola Co-Branding Series）

以「On the way to RED」作為GROTTO個樂本次聯名的主題，除了在火熱的夏季展現GROTTO個樂自由熱烈的一面，也是為了紀念GROTTO個樂品牌自2001年創辦伊始的道路?！爸允恰窸n the way to RED」，我們從沒有定義自己已經爆火走紅，這二十多年來的歷程也一直告誡我們要以謙卑的心態向前走去。我們一直都在「紅」的路上，而GROTTO個樂積極向上的自由生長也不會有盡頭?！盙ROTTO個樂主理人黃糊糊如是說。

With "On the way to RED" as the theme of this joint GROTTO, in addition to showing the free and enthusiastic side of GROTTO in the hot summer, it is also to commemorates the journey since the brand's establishment in 2001."By choosing 'On the way to RED,' we have never defined ourselves as being explosively popular. The past twenty years have taught us to move forward with humility. We have always been on the path to 'Red,' and GROTTO's positive and free growth knows no limits," said the founder of GROTTO, Mr. Huang said.

（GROTTO個樂-可口可樂聯名系列 GROTTO-Coca Cola Co-Branding Series）

GROTTO個樂此次聯名系列，將于2023年7月10日正式上市。

The GROTTO-Coca Cola Co-Branding Series will be officially launched on July 10, 2023.

（GROTTO個樂-可口可樂聯名系列 GROTTO-Coca Cola Co-Branding Series）